You've got to love Aussie marketing.
The peeps at Dreamworld's Whitewater World have come up with a doozy for their latest nail-biting, butt-clenching ride ... The Wedgie.
Described as a superloop bodyride, the slide's claim to fame is the 'Aussie cossie braking system' which apparently features a fast tug on the cheeks as flesh meets fibreglass.
I'm not sure I'd be lining up for an involuntary wedgie, but I've no doubt the unusual angle will appeal to the young 'uns - and the young at heart.
As the marketing goes: Cross your arms, clench your cheeks and be daring.
Finally, wedgies are cool. Nerds of the World unite!