"Mum, why are they swearing?" Mr 9 asked, as we drove home from school yesterday.
"They're saying the F-Word."
I couldn't help but laugh because I'd already thought the same thing.
I had the radio on and the Christmas campaign jingle for Foxtel was playing.
"It's FuckMiss, It's FuckMiss", the advertising singers warble in excitement. Or at least that's what we thought it sounded like. Apparently they're supposed to be singing "Foxmas".
And that ad totally shits me.
If we didn't go through enough with the freaking EOFYS ad at the end of the financial year, now we have weeks of FuckMiss to endure.
Remember the EOFYS ad? It was supposed to be advertising the End Of Financial Year Sale. (Get it? Yeah, really inspired. Not).
Instead it featured a street of freaky neighbours putting out Christmas decorations far too early, young men carrying signs, and a gaggle of teenage girls happily bumping and grinding. Just like an afternoon in my own street really ...
EOFYS? Sounds crap to me.
I haven't had the pleasure of actually SEEING the FuckMiss ad, only to have my eardrums tortured whilst driving.
And for the record, my kids aren't allowed to say the F-Word. Mumma is, but only when I've stubbed my toe, paid my electricity bill, or heard the FuckMiss jingle.
And that got me thinking about other ads that shit me.
The "Shout" campaign, which features women who may or may not be drunk, high, or both, screaming and rampaging through the store in search of tampons.
Because everyone knows menstruation is a joyous time of the month, and tampon shopping is a highlight. (Sigh...)
I love the way they highlight that there is now a handy 4 pack. That's because women are too stupid and/or lazy to put a few tampons in our purse or bag so we don't have to shlep the usual tampon pack around. Huge as it is. And we'd love to pay extra to pay more for some which come neatly packaged for us.
Shout? Nah. It makes me want to hurl, quite frankly.
(And dear Johnny O-Keefe would be rolling in his grave if he knew his iconic song was being used to plug - not sorry for the pun - sanitary products for women.)
To be fair, it's not just ads that are aimed at women that shit me.
One of the latest pasta ads pisses me off no end.
Dad is portrayed as a hen-picked husband whose wife doesn't trust him to feed their kids.
Despite this, the blokey Dad finds a handy packet of pre-made pasta in the fridge. Chuck it in some sauce - presumably also store bought - and he has a meal that the kids will eat. He likes it too. Praise be! And get this: They have to keep it a secret from the Mum.
And what happened to actually making pasta and sauce from scratch? Or producing a meal all on their own. It's not that hard and most men I know can do it.
A real captcha code I had to enter when commenting on a blog recently. Says it all recently.
So readers, what ads shit you?
Or why limit it to ads?
What else shits you?
Or is it just me?