I've bitched about crappy advertising quite a bit lately, but this morning, radio and television personality, and fellow blogger Emily Jade O-Keefe posted about a spectacular but scary example of powerful advertising.
On her blog EmilyEverywhere, Emily featured the very successful Victorian drink driving campaign.
Warning: It is confronting to watch, and if you've lost someone to a traffic accident, you may not want to watch it. Or at least wait until someone is with you when you do.
I have never seen this ad, but apparently it has had amazing results. And I'm not surprised.
You can see it via Emily's blog here.
Drive safely people please. Don't speed, don't text or phone, and never drink and drive. Remember, it only takes a few seconds or an extra drink to change or even take lives.
It's not worth it.