Friday, November 12, 2010

A sobering reminder

I've bitched about crappy advertising quite a bit lately, but this morning, radio and television personality, and fellow blogger Emily Jade O-Keefe posted about a spectacular but scary example of powerful advertising.

On her blog EmilyEverywhere, Emily featured the very successful Victorian drink driving campaign.
Warning: It is confronting to watch, and if you've lost someone to a traffic accident, you may not want to watch it. Or at least wait until someone is with you when you do.

I have never seen this ad, but apparently it has had amazing results. And I'm not surprised.
You can see it via Emily's blog here.

Drive safely people please. Don't speed, don't text or phone, and never drink and drive. Remember, it only takes a few seconds or an extra drink to change or even take lives.

It's not worth it.


Mrs Woog said...

yes, yes and yes xo

Naomi said...

I have not seen this add yet, (live in Vic) but I so agree with all you have said. x

Glow said...

Terrible, and therefore fantastic ad.

Lorraine @ Not Quite Nigella said...

The ad that I rolled my eyes at this week was the tampon ad where women were getting excited and shouting in excitement. I mean honestly, do they have a clue? lol

Maxabella said...

I've seen it and I think it's fabulous. I reckon the legal limit for driving should be... zero. It's easier that way and so much safer. I'm all for a drink, but I won't drive afterwards. x

Unknown said...

So true! I'm with Maxabella, if I'm drinking I don't drive or get a cab. I just wish others would do the same. Great message x

♥.Trish.♥ Drumboys said...

Yes ...
I wish the people who need to see that ad do !
There is a blogger I know who lost her young husband to a drink driver, leaving her newly pregnant & with 10 month old twins.
She started an anti drink driving campaign.
Speeding too x thanks for sharing.

Mummahh said...

YES i watched a car flip in front of me on Friday, it was horrible!
slow down peeps!

Unknown said...

Yes, it's not just the drink driving the problem, and the ad also highlights that. The seconds taken to change a CD, answer a phone call, turn around to yell at the kids ... it could all be fatal. It should be compulsory viewing for everyone before they get their licence.

Toni said...

WOW. Very powerful, I cried.
I just wish the clods who speed and drinkdrive would realise what they're risking.
Thanks for posting this.