Are you being whisked off to a five-star hotel, all the better to be spoilt at a luxury spa before being, erm, wooed, by the romantic interest in your life?
Or perhaps it's takeaway in front of the tele, once the kids are sorted, with your long-time partner?
Will it be a dozen red roses and a kitschy stuffed toy, or a kiss on the cheek and the promise of a sleep in on the weekend? A night of passionate love-making, or a comforting cuddle, safe in the arms of the one you trust most in the world?
It's true that Valentine's Day puts a lot of pressure on lovers ... so it makes sense that it can be the loneliest time of year for singles.
But, you know, it doesn't have to be that way.
Who says that loved up couples should have all the fun?
One of the nicest Valentine's Day nights I've had was spent with a girlfriend. We still had the wine, flowers, good food, music and conversation, but with each other, as friends. Nothing wrong with that at all.
Fancy a night in a hotel or a fancy dinner? You don't need a partner for that! Spas and luxury suites are just as, maybe more, indulgent if enjoyed alone.
If money is a problem, think about what you can do for others that might lift your spirits at the same time. A visit to ageing parents or a family member or friend might cheer you all up. Or ask a couple of single friends over for a barbie.
There's nothing wrong with going to a movie or watching a DVD, or even reading (gasp!) in a big bed alone. Luxuriate in it. Long-time couples stuck with a snoring, farting, doona-hogging partner might envy you for it.
What I'm saying is that it can suck to be without a partner to share Valentine's with. But it's not the end of the world now. Is it?
I woke alone this morning, but I did smile at the cheeky grins of my kids as they went off to school and the love-heart biscuits the tuckshop lady had baked for the children to buy at morning tea.
Love is all around us.
You just have to look for it.
I spent last Valentine's Day in Bangkok with two of my best friends in the world. Here I am with Carolyn at the floating markets.
With Ian and Carolyn at a Bangkok drag club. I love them in a non-sexual way, as I kept telling them all the way home in the wee hours of the morning ...)
Out on the town again after a day exploring ...
You don't need a partner to fulfil you on Valentine's Day. As long as you have friends or family in your life - hopefully both - you have love. As long as there is life and colour and abundance, there is love.
But you know, I think the most important person I think you need to love is yourself.
I'm getting there. With a little help from my friends.
Happy Valentine's Day.