Have you ever changed your stripes?
Tiger Airways did this week, with a major rebrand of the airline as Tigerair.
Gone is the leaping tiger of old, and in is a funky new logo which CEO Rob Sharp says represents Tiger's 'warm, passionate and genuine' personality.
“Our goal is to provide Australians with the opportunity to explore new destinations,
escape the daily grind, catch their favourite team in action and re-connect with
friends and family more often, because our fares enable it," says Rob.
"If you like, we’re a real airline for real people but we do understand that we need to put the customer at the
forefront of our approach to ensure they choose to fly Tigerair."
He admits Tigerair has some way to go to win back consumer confidence.
While the airline's prices are right, their times and service has come under fire time and again since they began operating in Australia in late 2007.
The rebranding is part of a bid to show the public a new face and commitment, which will be reflected across the board.
Personally, I liked the tiger, but I'm for anything that gets people travelling more.
What do you think?
Image: James Morgan
Would a logo change the way you fly?